![]() Ryan Hanrahan of Australia’s Addition Studio has increasingly honed his design of beautiful objects towards the wellness world, and now produces waterless skincare products in sachets to be contained and mixed within his more permanent, decorative designs. in 2018, boasts a refillable container so pleasing in colour and form it has made responsible deodorant buying a pleasure. Myro, a deodorant brand that started in the U.S. And, let’s face it, if we are going to be refilling, there has to be compatibility with a container. The great thing about many of these potion pioneers is that a design sensibility comes alongside innovation, meaning there need be no compromise on looks when consuming sustainably. They reward beach-cleaners with product, and even recycled Christmas trees in January into pine-packed candles. They have developed packing materials from the parts of the seaweed left over from their processing, make packaging from biodegradeable mycelium, and paper embedded with seeds for good measure so that as waste it can also be regenerating. Arguably the most earth-loving of cosmetic brands, Haeckels’ chief material is essentially surplus seaweed (the natural resource was once prone to over-running the local bay in Margate). ![]() Haeckels, the seaweed-focused skincare brand founded by former commercials director Dom Bridges, is also set to enter the waterless market with an all-natural waterless cleanser, packaged like a pill. It was an early proponent of shampoo and conditioner bars which are now proliferating: Amsterdam’s Tautanz are the most recent to start crafting beautiful bars for the care of body and hair, with a manifesto to create and consume consciously. By Humankind, a carbon neutral brand from the U.S., offers a deodorant that is refillable, and mouthwash and shampoo that have no added water. While their ongoing research has the potential to further disrupt unsustainable manufacturing practices, they’re not alone in promoting waterless and refill culture. In its pursuit of carbon neutrality, FUWL identified three areas to focus on: eliminating water from formulas, alongside compostable and refillable packaging. “We know what needs to be done to make things more sustainably, and we know that some new things are a few years out for some of our suppliers. Libermann is transparent about the compromises they had to make and describes it as a work in progress. It just all feels a bit late, considering how simple it is to do.” In fact, it took two years of working with an open-minded laboratory in Montreal to bring the hand soap to market – but a deodorant, toothpaste and body cream should be added by the end of the year. “Marketing departments stick to the belief that consumers are only interested in personal wellbeing, so things like organic, safe and healthy are the priority, not the planet and the full lifecycle of a product. “What was surprising is how simple it is to make things exponentially more sustainable with small means,” says FUWL design manager and Forgo co-founder, Allon Libermann. Forgo’s launch product begins as 12 grams of powder, and becomes 250 millilitres of hand soap. ![]() FUWL’s answer is a sachet of dry ingredients, parcelled in paper that is topped with a compostable paper coating (as opposed to the plastic covering of sugar sachets – a hard-sought resource they found in the UK) to be released into a refillable glass dispenser and shaken at the point of use with the last required component: hot tap water. Applying design brains to issues of circularity in the cosmetics industry, the FUWL team began with the worrisome fact that many of the products we buy are comprised of up to 80 percent water, a resource most of us have at our fingertips – and which perhaps doesn’t need to be shipped around the world with all the ensuing polluting packaging and energy-guzzling transport implications. With social design a discipline in ascendancy, young creatives are taking on the challenge to clean up cosmetics while mindful entrepreneurs are experimenting with ways through which to make corporal care more sustainable, yet no less desirable.Įntering the fray in February of this year was the Swedish design collective Form Us With Love (FUWL), with Forgo – a sustainability-focused bodycare line. Solutions to the cosmetics world’s carbon output are still being sought, but there is unmistakable momentum behind moves to make the industry more circular. In the same way that empathy is no longer the commendable add-on to good parenting, watching out for the world can no longer be the sole factor in selling a serum.
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